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Brand Assets & Guidelines

Brand Guidelines

Welcome to our Brand Guidelines. This document defines how to communicate and represent our brand consistently and effectively across all platforms and touchpoints.

1. Brand Overview

Our Story

We are Mbanya Africa Ventures, a company driven by our commitment to innovation, quality, and sustainability. Our brand is built on trust, excellence, and a passion for , technology.

Our Vision

To lead the continent in shaping connected, informed, and prosperous communities through technology and entrepreneurship.

Our Mission

TTo create value through strategic innovation, ethical entrepreneurship, and excellence across media, technology, and agribusiness.

2. Logo Usage

Primary Logos

Use our primary logo in full color against white or light backgrounds. Ensure there is clear space around the logo equal to the height of the “X” in the logotype.

Alternate Versions

  • Black and White: For monochrome applications.
  • Icon Only: For social media avatars, favicons, and small-size placements.

Don’ts

  • Do not stretch, skew, or rotate the logo.
  • Avoid using the logo over busy backgrounds.
  • Never change the logo colors.

3. Color Palette

Primary Colors

  • Dark Green – HEX: #0E4A0F| RGB: 14, 74, 15
  • Scarlet– HEX: #FF2400| RGB: 255, 36, 0

Secondary Colors

  • Gray – HEX: #F7F7F7| RGB: 247, 247, 247
  • Use sparingly for highlights or supporting graphics.

Usage Notes

Maintain accessibility by ensuring text-to-background contrast ratios meet WCAG standards.

4. Typography

Primary Typeface

Product Sans [bold]– For all headings and prominent copy.

Secondary Typeface

Product Sans [regular] – For body text and extended reading.

Web Fonts

Use system-friendly alternatives when needed for faster load times and compatibility.

5. Imagery

Style

  • Use high-resolution, clean, and natural photography.
  • Favor candid moments, real people, and minimal post-processing.
  • Abstract illustrations may be used for conceptual content.

Don’ts

  • Avoid overly staged stock photography.
  • Refrain from using filters that alter brand tone.

6. Voice & Tone

Brand Voice

Confident, honest, and approachable.

Tone Guidelines

  • Professional, but not stiff
  • Inspiring, yet grounded in reality
  • Inclusive, respectful, and clear

Messaging Pillars

  1. Customer-Centric
  2. Innovation-Driven
  3. Sustainability-Focused

7. Applications

Business Cards

Follow standardized layouts with proper logo placement and brand typography.

Email Signatures

Use company-approved templates with logo, name, position, contact info, and disclaimer.

Social Media

Maintain a unified look using branded templates, tone, and hashtags.

Presentations

Use branded slide decks with approved fonts, logo positions, and layouts.

8. Contact

For questions about brand usage or to request branded materials, contact: data@mbanya.com